Storytelling and Narrative Structure in Business

July 17, 2020 @ 12pm to 1pm ET - Register here

This Free interactive ZOOM session.

Gain market share and win more business by tapping into the power of structured storytelling to change attitudes, beliefs and behaviors.

“Chaos and disorder grip the land…” Join renowned facilitator and storyteller Alberto Perez, in this fun, interactive presentation and learn how you can use people’s natural propensity to interiorize information when presented in the form of a story in order to:

Create better understanding of key points
Enable better recall of those points
Elicit action

There is a reason why there are only six basic types of “emotional story arcs” and seven “story archetypes”. They hold people’s attention…they elicit feelings… and above all… the teach us key lessons about the human condition. In other words, they work. But how can I apply these for business?

“Overcoming the Monster”… “Man in the Hole”… “Redemption”… Alberto will teach you how to apply the most effective story types for business… as well as applying structured communication techniques to improve the impact of your marketing and sales pitches.

So sign up today and learn how to craft your own “happily ever after”.

Learning Objectives

At the end of the session the participant will learn:

Why storytelling is so powerful in business communication
Recognizing the seven basic story archetypes and how do they apply to business
Understanding the six basic emotional archs and how to use them to create better stories
Learn and apply structured communication techniques to improve overall business communication

SPEAKER
Luis Alberto Perez | Executive Trainer

Alberto is an award-winning sales / marketing consultant and performance improvement professional with over 20 years’ experience in sales and executive training in US Hispanic and General Market, Mexico and across Latin America.

He’s held high-profile creative and account management positions in top marketing agencies like EURO RSCG, Leo Burnett (Relay)’, IEG and Cardenas/Fernandez and Associates. Alberto has served and senior consultant for JM Reid Group, performing high level executive training in the areas of business development, facilitation and executive presence.

Alberto is passionate about storytelling and understanding the nature of media in the service of teaching. He believes the use of videoconferencing platforms during the current pandemic will transform the nature of “in-person-training”; and only organizations who understand it as a “completely different communication medium” (and not a poor substitute for traditional classroom settings) Will realize it’s full potential.

Born in El Paso, Texas, Alberto grew up accross the border in Juarez Mexico and was educated in México at the prestigious Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey). He has three children and two “first languages” (Spanish and English).

Hosted by:

Amita Gupta, MPH – President - Astute Resources, Entrepreneur & Small Business Owner, Strategy & Management Consultant
Dhiraj Gupta – Global HR, Higher Education & Operations Leader

Event Date and Time: July 17th, 2020 @ 12pm to 1pm ET

(Registration is limited, so reserve your spot now)